Chenger's

Project Overview

My Role:

Brand Development

Web Design

Packaging

Digital Design

Deliverables:

Logo Refinement

Logo Suite

Visual Identity

E-Commerce Website

Product Labels

Marketing Graphics

The Project

As Chenger's expanded beyond farmers markets, the brand needed a more cohesive identity to support its growing digital and retail presence.



I refined the existing logo, developed an expanded visual identity, and brought it to life through e-commerce, packaging, and digital marketing.

Creative Approach & Execution

Building on Chenger's existing identity, I refined the logo's spacing and developed a flexible color and typography system. The refreshed visual direction was brought to life through an e-commerce website, then extended into product packaging, blog graphics, and social content as the brand grew.

The Outcome

Chenger's launched online sales with local and nationwide delivery and expanded into a local organic market, establishing a foundation for continued growth.