Destination Florida

Project Overview

My Role:

Art Direction

Campaign Concept Development

Social Media Design

Deliverables:

Social Media Campaign Concepts

Digital Ad Creative

Visual Explorations

Status:

Proposed concepts · Not launched

The Project

Destination Florida was a creative pitch exploring a fresh visual direction for the brand's social media presence. I developed a series of campaign concepts that combined destination-inspired imagery, bold typography, and engaging layouts to capture attention and inspire travel.

Creative Approach & Execution

The creative direction explored a more contemporary approach to destination marketing, pairing vibrant photography with bold typography and dynamic compositions. Each concept offered a distinct way to showcase Florida's appeal while maintaining a cohesive visual identity across social media and digital advertising.

The Outcome

The pitch produced a collection of campaign concepts demonstrating how a refreshed visual approach could bring new energy to Destination Florida's digital presence. While the concepts were not selected for launch, they showcase the range of creative directions explored during the pitch process.