Tom's Mechanical

Project Overview

My Role:

Creative Concept Development

Art Direction

Graphic Design

Motion Design

Deliverables:

Campaign Concepts

Advertising Storyboards

Animated Ads

Digital Display Creative

Social Media Ads

The Project

Tom's Mechanical needed a distinctive advertising approach that would stand out in a competitive home services market. I developed creative concepts built around relatable situations, memorable messaging, and a consistent visual direction, bringing the ideas to life through static and animated advertising across digital channels.

Creative Approach & Execution

Built around the recurring message “You've Got a Guy,” the creative direction used recognizable pop culture references, humor, and relatable homeowner scenarios to connect with Tom's Mechanical's target audience. I translated these concepts into static and animated advertising, balancing attention-grabbing creative with clear service messaging across HVAC and plumbing campaigns.

The Outcome

The campaign established a flexible creative direction that paired culturally familiar references with a consistent brand message. From playful static ads to animated executions, the concepts gave Tom's Mechanical a distinctive approach to reaching its target demographic across digital channels.