Web Design · Print Collateral · Digital Advertising
A cohesive digital and visual experience for a Dallas–Fort Worth window and door company.
Project Overview
My Role:
Art Direction
Web Design
Graphic Design
Digital Advertising
Deliverables:
Website Redesign
Custom Product Imagery
Product Feature Illustrations
Brochure Design
Magazine Advertising
Digital Display Ads
The Project
Window Zone DFW wanted to reposition its brand with a more upscale, editorial aesthetic that reflected the quality of its window and door solutions. I developed a refined visual direction across the website, print collateral, and digital advertising, combining sophisticated layouts, elevated imagery, and cohesive design elements to create a more premium brand experience.
Creative Approach & Execution
The creative direction moved away from traditional home improvement advertising toward a more sophisticated, lifestyle-driven aesthetic. Architectural photography, intentional typography, generous white space, and editorial-inspired layouts brought a premium feel to the brand while keeping product information accessible.
This visual approach carried across the website, print materials, and advertising, creating a consistent experience at every touchpoint.
The Outcome
The refresh established a more polished and cohesive visual presence for Window Zone DFW, bringing its digital and print materials together under a premium creative direction that better reflected the brand's desired market positioning.
